Marketing Opportunities

NHRA has a diverse membership base comprised of individuals in all phases of their career cycles...from entry level to executive.   We offer a variety of programs and services designed to build the business and human resource skills of our members necessary to support the ever-changing needs of today’s organizations. 

We also offer Human Resource service providers a variety of opportunities to reach our membership.

ABOUT US:

. The National Human Resources Association has been in existence since  

  1950.

. The focus of NHRA is on the professional development of our Human

  Resources management professionals throughout their career life cycle.

. The mission of NHRA 's national organization is to serve and support our

   Affiliates in providing networking forums and professional development for

   their members.

ABOUT OUR MEMBERS:

. 70% of our members are HR practitioners, approximately 50% of which are

   HR supervisor level or above.  As such, many of them are in a position to

   influence or make purchasing decisions.

. 10% of our members are independent consultants or business owners.

. The remaining 20% are HR service-providers, individuals or organizations

    who provide products or services in support of the human resources

    function.

. The vast majority of our members are U.S. based though many support an

    employee base in domestic and international locations.

ABOUT OUR WEBSITE:

. The current website design was introduced in late November 2003.  As

    such, we have little site statistic data at this point.  We are very pleased with     the traffic coming to the site to date and will have figures available as soon

    as we identify the differences in statistics tools used on this system and our      prior system.

. Average monthly traffic for the period of October 2002 through October 2003

   on our former site was:

           Visits:               20,333/month

           Hits:                620,275/month

           Page Views:  188,631/month

. One new measure that we have in place is tracking of unique visitors. 

   Approximately 54% of our visitors in December 2003 through March 2004

   were unique visitors.

. We continue to add services to our site and are automating many affiliate

   services which will continue to drive traffic from both members and non-

   members to the site.

If you need additional information, please feel free to contact us at 1-866-523-4417 to leave a message for a Marketing Representative or contact us at advertising@humanresources.org.

We look forward to partnering with you to deliver information on products and services to Human Resources professionals.